GORE BIKE WEAR®, GORE RUNNING WEAR®

Revolutionary ONE GORE-TEX® Active Jackets with a permanent beading surface

December 14, 2015

For over 30 years, the brands GORE BIKE WEAR® and GORE RUNNING WEAR® from membrane specialist W.L. Gore & Associates have represented innovation and uncompromising quality in the field of cycling and running apparel. Gore develops groundbreaking technologies and continuously sets new standards for comfort and protection. GORE BIKE WEAR® and GORE RUNNING WEAR® are now presenting two products using the new revolutionary GORE-TEX® membrane technology : the ONE GORE-TEX® Active Bike Jacket and the ONE GORE-TEX® Active Run Jacket. These two products are not just an extension of the existing collection but are brand new. They are lighter, more breathable, and more comfortable than ever before. And the permanent beading surface makes these innovative products the most functional run and cycling jackets available.

The technology

The basis of the two products is the new GORE-TEX® Active with a permanent beading surface. Instead of three layers – the lining, the GORE-TEX® membrane, and a textile outer material – GORE-TEX® Active with the new permanent beading surface eliminates the face fabric, preventing absorption of water in order to maintain comfort in high aerobic activities.. The revolutionary membrane construction makes this s the lightest and most breathable GORE-TEX® product on the market.

Pressemitteilung_DE

The products

The new ONE GORE-TEX® Active Bike & Run Jackets reliably protect cyclists and runners against rain and cold. Simple design and a matte black finish emphasizes the premium quality and high-tech refinement. The feeling of a cold, heavy, water-laden jacket against the skin will now be a thing of the past as water and moisture can simply be shaken off during or after training. The new ONE GORE-TEX® Active Bike & Run Jackets are guaranteed to be lastingly water- and windproof – without any water repellent coatings or follow-up treatment.

High-performance athletes in particular will benefit from the minimum weight, the small pack size, and the increased breathability of the new products. The figure-accentuating cuts ensure an optimum fit for road cyclists and runners, while the running jacket features a practical and close-fitting hood. The limited edition ONE GORE-TEX® Active Bike & Run Jackets are available on December 15th for $300 (Bike) and $330 (Run) at www.goreapparel.com or from select dealers.

GORE ONE

The brand-new innovation platform GORE ONE emphasizes the cutting-edge pioneering spirit of the brands GORE BIKE WEAR® and GORE RUNNING WEAR®. Co-developed by athletes and extensively tested in extreme situations, only the most ground-breaking products make the cut. A continuous exchange between developers and users produces extraordinary products based on the specific needs of cyclists and runners. The ONE GORE-TEX® Active Jackets are the first garments to feature a revolutionary development, continuing to position the brand as a leading supplier of highly functional gear in the cycling and running industries.

GORE ONE symbolizes the commitment of GORE BIKE WEAR® and GORE RUNNING WEAR® to enable cyclists and runners to go out and follow their passion at any time and in all conditions.

PM_GoreONE_GTXActiveJacket_EN.pdf
PM_GoreONE_GTXActiveJacket_DE.pdf
PM_GoreONE_GTXActiveJacket_FR.pdf
PM_GoreONE_GTXActiveJacket_IT.pdf

Press Contact

  • FRANCE

    Agence EPIC
    Lila Sahraoui
    23, rue de Cléry – 75002

    Tel: +33 (0)1 42 21 42 13
    lila@agenceepic.com

  • AUSTRIA, BENELUX, GERMANY, SWITZERLAND

    Häberlein & Mauerer AG
    Carolin Ly-Ky
    Franz-Joseph-Straße 1
    80801 München – Germany

    Tel: +49 89 381 08-163
    carolin.ly-ky@haebmau.de

  • ITALY

    Attila&Co.
    Manuel Licci
    Via Guerrazzi 1
    20145 Milano

    Tel: +39 02.34970718
    Mob: +39 3667547662
    manuel.licci@attila.it

  • UK

    Pagoda Porter Novelli
    Craig MacLellan4
    Eyre Place,
    Edinburgh EH3 5EP

    Tel: +44 131 556 0770
    Mob: +44 7745 136 751
    craig.maclellan@pagodapr.com

  • USA

    1946 Lefthand Canyon Drive
    Jasen Thorpe
    Boulder, CO. 80302 – USA

    Tel: +1 714 343 5915
    jasen@thorpemarketing.com

  • SCANDINAVIA

    W. L. GORE & ASSOCIATES SCANDINAVIA AB
    Hannu Haslach
    BOX 268 | SE-431 23 MÖLNDAL | SWEDEN

    Fax: +46 (0)31 706 78 49
    hhaslach@wlgore.com

  • SPAIN

    W.L. GORE Y ASOCIADOS S.L.
    Jordi Ripoll
    Vallespir, 24 2º (Pol. Fontsanta)
    08970 Sant Joan Despi, Barcelona – Spain

    Tel: +34 93 480 69 00
    jripoll@wlgore.com

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