November 22, 2017

Introducing… The World’s First Cycling Soundscape

It’s here. The track that amplifies the sounds that fuel our passion each and every day.

As soon as you immerse yourself in the above track, you will find yourself interpreting different moments based on your own experiences on the road. Can you hear a shifting gear? The spinning of a bike wheels? The click of a shoe clip?

Or are you drawn in by the bassline, pace and style? Designed to suit your adventures on the road and to inspire you to push even further.

Whether you hear each of the individual cycling soundbites within the track, or you appreciate the beat that suits your cycle, every journey is different.

We have taken the sounds that are important to us and produced a track that amplifies each of these. A track that acts as an audio identity for everything that we do. A track that pushes boundaries and creates something innovative from the everyday.

For us, it’s about going further. It’s being the first to test processes. The first to push the boundaries of apparel. The first to create a Cycling Soundscape.

We do this because we believe in the importance of pioneering product innovations, so that your gear is always prepared for what the elements might throw at you. From our lab to your lab. No-one has created an audio identity for cycling before – and that wasn’t going to stop us.

So, from the simplest sounds of cycling in motion, ‘The World’s First Cycling Soundscape’ is finally here, and now you can be one of the first to listen to it.

What are you waiting for?

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