August 30, 2016

EUROBIKE 2016 PREVIEW

From Aug. 31 to Sept. 4, the world’s most important bike expo, Eurobike, takes place in Friedrichshafen, Germany. Every year, the entire bike industry, from manufacturers to media, descends on Lake Constance to meet-and-greet, to discover new trends, and to marvel at the latest innovations. GORE BIKE WEAR® will be there to launch its newest products and to present trends in bike wear for Summer 2017. Here’s a “sneak peek” of what you can expect to see from GORE BIKE WEAR® at Eurobike.

Our Eurobike 2016 highlights:


Bikers, be ready to change your wardrobe for next season. At Eurobike 2016 we have some great new products to introduce to the public: the rebirth of a legend in bike sports, a highly innovative clothing line for changeable weather and new great stuff for female riders. Get some very first impressions of our GORE BIKE WEAR® Innovations here. If we made you curious to find out more: On the two days when the expo is open to the public (Sept. 3 and 4), you personally can check out our new clothing line and take a look at the highlights in next year’s collection.

Rebirth of a classic: Presenting the ultralight GORE ONE 1985 GTX® SHAKEDRY™



There has never been a jacket that has shaken up bike clothing quite like the revolutionary “Giro” from GORE BIKE WEAR®: waterproof, breathable, packable, a perfect fit. More than thirty years ago, this road bike jacket was the first product from GORE BIKE WEAR® and, at Eurobike 2016, it is being reintroduced in a highly innovative new version. Thanks to the revolutionary two-layer GORE-TEX Active membrane, the jacket has a total weight of barely over 100 grams (3.5 ounces), yet it provides breathability and water protection unmatched by comparable products. After a rain shower, one shake of the jacket and the SHAKEDRY™ technology leaves it dry and ready in seconds to be stowed in the pocket of your cycling jersey. The sleek, black Giro has reflective transfers that allow you to be seen in poor conditions.

The big brother for action-packed bike adventures: the more robust 1985 GTX® Active



Only slightly heavier, but significantly more rugged than the 1985 GTX®, GORE BIKE WEAR® presents the 1985 GTX® Active, constructed from state-of-the-art three-layer laminate with a fabric face. As a tribute to the original from 1985, the 1985 GTX® Active is available in orange as well as in black.

Ready for the coming season’s weather: OXYGEN CLASSICS line



Whether sunny, cloud or rainy, the only constant at the beginning of the riding season is changeable spring weather. Fortunately, the OXYGEN CLASSICS line has you covered with products that offer serious riders perfect protection against rain and wind. An innovative and highly functional mix of GORE® WINDSTOPPER® fabrics provides the technology that delivers the highest possible breathability.

The future of road cycling is pink! GORE BIKE WEAR® presents the POWER LADY Line and the GORE ONE GTX LADY Bike Jacket at Eurobike 2016



The new POWER LADY LINE from GORE BIKE WEAR® is feminine, athletic, colorful and highly functional. Serious women riders will benefit from ultralight shell materials that protect against every kind of weather: Silky soft next-to-skin layers provide close-fitting, next-to-skin comfort in changing temperatures.
A women’s version of the revolutionary ONE GORE-TEX® Active is also finally available. The GORE ONE GTX LADY bike jacket, designed just for a dedicated women road cyclist’s needs, has a two-layer miracle membrane that is ultralight, fantastically breathable, and has a permanent beading surface.

Come see us at our booth and in the presentation area near the fashion show runway


Eurobike 2016 is guaranteed to be a highlight for everyone who loves to ride. You can get a sense of what is happening in all aspects of the bike industry. Organizers expect 1,350 exhibitors, 46,000 trade visitors and 2,000 media representatives. Around 35,000 members of the public will stream into the expo on the two Festival Days. Especially on those consumer days, the expo is set up to allow visitors not only to look at next season’s new bike products, but in many cases also to test and experience them. In the presentation area at the East Entrance, you can even take a look into the crystal ball of fashion trends: GORE BIKE WEAR® and other manufacturers will be presenting their newest apparel in fashion shows.

You will find us at Eurobike in the East Entrance, and at booth A7-206. Additional information is available at www.eurobike-show.de, www.eurobike-festivaldays.de, and at facebook.com/eurobike.tradeshow .

Get first hand information on our Eurobike Highlights and GORE BIKE WEAR® competitions


Wanna learn more about our Eurobike-Highlights, next seasons bike wear trends and competitions we offer during Eurobike 2016? Just follow us on facebook.com/goreapparel and instagram.com/goreapparel and be involved!

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