Our Journey

2015

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30 Year Anniversary

GORE BIKE WEAR celebrates 30 years with a special anniversary collection. Every product includes a large print bearing the dates “1985-2015.”

2015

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A collection inspired by the Sellaronda HERO: ALP-X PRO

Ever since the very first Sellaronda HERO, GORE BIKE WEAR® is a partner of the famous mountainbike race. The ALP-X PRO collection is designed for such races, and provides the performance-oriented mountainbiker with optimal apparel in ever-changing conditions.

2014

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GORE RUNNING WEAR® introduces the first-ever lifestyle products for men: URBAN RUN

GORE RUNNING WEAR® presents the lifestyle collection, URBAN RUN, for runners wishing to maintain a cool individualistic style, even when training in the city.

2012

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Launch of the GORE-TEX® Active Shell technology

GORE RUNNING WEAR® and GORE BIKE WEAR® products from now on integrate the new GORE-TEX® Active Shell technology, which is constructed for extreme breathability.

2011

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GORE RUNNING WEAR® in the USA

GORE RUNNING WEAR® launches in the U.S. market.

2010

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GORE BIKE WEAR® in Asia

GORE BIKE WEAR® products enter the Asian market.

2009

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Launch of the GORE-TEX® Comfort Mapping technology

Both GORE RUNNING WEAR® and GORE BIKE WEAR® launch the highly innovative Comfort Mapping technology, which combines different GORE-TEX® fabrics in mirroring climate zones on the athlete’s body in order to increase breathability, comfort and fit.

2007

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The GORE-TEX® Airvantage Technology wins the ISPO Award

The GORE-TEX® Airvantage Technology is a new adjustable insulation system of GORE RUNNING WEAR®, which the runner can manually adapt to changing running conditions. In the year 2007, the technology wins the ISPO Award.

2006

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A new brand set-up

The current logo: simple, yet with a high recognition value. CONCURVE™ Running Wear becomes GORE RUNNING WEAR®

2006

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The new MYTHOS collection

GORE RUNNING WEAR® introduces the new MYTHOS collection into the market, with the MYTHOS SO Jacket as the highlight product. The collection focuses on runners in an urban environment.

2006

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The brand continues to grow…

The collection has grown significantly. GORE BIKE WEAR® provides the optimum solution for all types of cyclist and every area of application.

2004

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The WINDSTOPPER Technology is introduced by GORE RUNNING WEAR®

GORE RUNNING WEAR® becomes the first running brand to produce apparel equiped with the WINDSTOPPER® Technology, for which it wins the ‘Innovation of the Year Award’ from British Runner’s World.

2002

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GORE RUNNING WEAR® wins the first ever Runner’s World ISPO Award

For the super-lightweight WINDSTOPPER® HELIUM Jacket, GORE RUNNING WEAR® wins the first ever Runner’s World ISPO Award.

2002

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GORE BIKE WEAR® in the U.S.A.

From now on GORE BIKE WEAR™ is also available in the United States.

1997

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GORE RUNNING WEAR® hits the market, during this time named CONCURVE™ Running Wear

From now on, W.L. Gore also offers highly functional apparel for runners. The first collection remains initially small and launches under the name CONCURVE.

1996

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The GORE BIKE WEAR® Logo

For the first time the GORE BIKE WEAR® logo appears without any graphic elements.

1993

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The first jerseys and tights

The first jerseys and tights, already using highly functional materials and exciting prints featuring chain or pinion motifs. Birth of the principle of a clothing system encompassing all layers.

1992

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WINDSTOPPER® is introduced

Introduction of the first products featuring WINDSTOPPER®. The new products protected against wind chill and improved cyclists’ performance because they needed less energy to regulate their body heat.

1990

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GORE-TEX® Bike Wear – “I like it, I bike it”

‘I like it, I bike it’ is not only a slogan but also a motto for what was then a striking design. But product performance was never neglected. The name for now: GORE-TEX® Bike Wear.

1987

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The first sponsorship

The Superconfex team (later Rabobank) takes the GIRO jacket with it on the Tour de France.

1985

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The GIRO Jacket

The first waterproof and windproof GORE-TEX® cycle jacket, under the name ‘GIRO’, which also offers breathability. A further special feature is the new lengthened back − now to be found in almost every cycle jacket. The GIRO Jacket sets the foundation for the brand, that will be called GORE BIKE WEAR® in the future.
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