30 Year Anniversary
GORE BIKE WEAR celebrates 30 years with a special anniversary collection. Every product includes a large print bearing the dates “1985-2015.”
A collection inspired by the Sellaronda HERO: ALP-X PRO
Ever since the very first Sellaronda HERO, GORE BIKE WEAR® is a partner of the famous mountainbike race. The ALP-X PRO collection is designed for such races, and provides the performance-oriented mountainbiker with optimal apparel in ever-changing conditions.
GORE RUNNING WEAR® introduces the first-ever lifestyle products for men: URBAN RUN
GORE RUNNING WEAR® presents the lifestyle collection, URBAN RUN, for runners wishing to maintain a cool individualistic style, even when training in the city.
Launch of the GORE-TEX® Active Shell technology
GORE RUNNING WEAR® and GORE BIKE WEAR® products from now on integrate the new GORE-TEX® Active Shell technology, which is constructed for extreme breathability.
GORE RUNNING WEAR® in the USA
GORE RUNNING WEAR® launches in the U.S. market.
GORE BIKE WEAR® in Asia
GORE BIKE WEAR® products enter the Asian market.
Launch of the GORE-TEX® Comfort Mapping technology
Both GORE RUNNING WEAR® and GORE BIKE WEAR® launch the highly innovative Comfort Mapping technology, which combines different GORE-TEX® fabrics in mirroring climate zones on the athlete’s body in order to increase breathability, comfort and fit.
The GORE-TEX® Airvantage Technology wins the ISPO Award
The GORE-TEX® Airvantage Technology is a new adjustable insulation system of GORE RUNNING WEAR®, which the runner can manually adapt to changing running conditions. In the year 2007, the technology wins the ISPO Award.
A new brand set-up
The current logo: simple, yet with a high recognition value. CONCURVE™ Running Wear becomes GORE RUNNING WEAR®
The new MYTHOS collection
GORE RUNNING WEAR® introduces the new MYTHOS collection into the market, with the MYTHOS SO Jacket as the highlight product. The collection focuses on runners in an urban environment.
The brand continues to grow…
The collection has grown significantly. GORE BIKE WEAR® provides the optimum solution for all types of cyclist and every area of application.
The WINDSTOPPER Technology is introduced by GORE RUNNING WEAR®
GORE RUNNING WEAR® becomes the first running brand to produce apparel equiped with the WINDSTOPPER® Technology, for which it wins the ‘Innovation of the Year Award’ from British Runner’s World.
GORE RUNNING WEAR® wins the first ever Runner’s World ISPO Award
For the super-lightweight WINDSTOPPER® HELIUM Jacket, GORE RUNNING WEAR® wins the first ever Runner’s World ISPO Award.
GORE BIKE WEAR® in the U.S.A.
From now on GORE BIKE WEAR™ is also available in the United States.
GORE RUNNING WEAR® hits the market, during this time named CONCURVE™ Running Wear
From now on, W.L. Gore also offers highly functional apparel for runners. The first collection remains initially small and launches under the name CONCURVE.
The GORE BIKE WEAR® Logo
For the first time the GORE BIKE WEAR® logo appears without any graphic elements.
The first jerseys and tights
The first jerseys and tights, already using highly functional materials and exciting prints featuring chain or pinion motifs. Birth of the principle of a clothing system encompassing all layers.
WINDSTOPPER® is introduced
Introduction of the first products featuring WINDSTOPPER®. The new products protected against wind chill and improved cyclists’ performance because they needed less energy to regulate their body heat.
GORE-TEX® Bike Wear – “I like it, I bike it”
‘I like it, I bike it’ is not only a slogan but also a motto for what was then a striking design. But product performance was never neglected. The name for now: GORE-TEX® Bike Wear.
The first sponsorship
The Superconfex team (later Rabobank) takes the GIRO jacket with it on the Tour de France.
The GIRO Jacket
The first waterproof and windproof GORE-TEX® cycle jacket, under the name ‘GIRO’, which also offers breathability. A further special feature is the new lengthened back − now to be found in almost every cycle jacket. The GIRO Jacket sets the foundation for the brand, that will be called GORE BIKE WEAR® in the future.